I hadn't. Until last night.
Look, I know I'm late on this because the ad came out a month ago. I have a toddler, I work full time, and I never watch TV. But last night Lucien gloriously fell asleep at 8pm and I decided to indulge in some full on couch time. Haagen Daz, blanket, Modern Family (double episode - yes!) couch time. Oooh, and Nashville is a really fun show. But I digress.
In the midst of my lazy domestic bliss, Jessica Simpson's face pops up on the screen for a Weight Watchers ad. Just her face. Barely even her neck. Remember that band Heart? The two sisters? One was skinny and one was not. The skinny one always got all of the video time, and the not skinny one was only shown in tight shots to the face? Well, that is how they shot Jessica Simpson for this commercial.
Fuck off, Weight Watchers.
God forbid you show her losing weight at a normal pace as opposed to assuming that she would bounce back to her pre-baby body in five months. I'm pretty sure that was their agreement. She obviously hasn't done it because they haven't forced her into a pair of daisy dukes yet. They haven't forced her into a pair of anything, from what I can tell in this commercial. I'm not even sure if she's wearing clothes. She could be wearing a mu mu and snacking on a whole turkey for all we know. Okay, she's clearly wearing some sort of sweater - but you get my drift.
Weight Watchers had a real opportunity to be decent with this situation, instead they are hiding her very normal weight gain from all of us common folk who could probably really benefit from seeing a real post-pregnancy body on a celebrity for once. She claims in this commercial that she's losing weight - and I'm sure she is. Just not fast enough to warrant any screen time.
I can't wait to see what they do with the next installment.
We were watching the same thing last night! And I rarely watch television either, between work and kids and books.
ReplyDeleteI really hate how Weight Watchers is handling this situation. Jessica Simpson is a beautiful woman and any weight and from what I saw during a recent interview, she looked pretty good (though I'm sure she was Spanx-ed to within an inch of her life). This really turns me off to this company. I probably wouldn't use any of these services if I had a few pounds to lose, but if I was going to chose one it wouldn't be weight watchers. Screw those guys.
Oh my God, did you watch Nashville too? I was almost embarrassed to admit it. Then I remembered I have no shame.
DeleteI hate how Weight Watchers is handling this! It would be so good to finally show how us "real" folks loose weight. S.L.O.W.L.Y. Weight watchers had a good opportunity here. And they blew it!
ReplyDeleteThey totally did. Not really surprised, though.
DeleteReason number one billion I'm glad we don't have TV-- UGH. My husband and I saw a magazine the other day touting a program to lose 25lbs in one week! ONE WEEK NEW MOMS! I'm with Rose's Daughter on this one; we don't need to lose that all at once, and normal people don't!
ReplyDeleteOne week! Did the program involve amputation?
DeletePreach it sister! I just saw the ad about a week ago and wondered the same thing. God forbid someone lose weight SLOWLY - which, BTW, is more likely to guarantee you keeping it off according to most medical professionals. C'mon WW, let's show her whole body next time, and see her REAL progress!
ReplyDeleteI know - I'm dying to see what they do.
DeleteI agree with all of you. Then I just had the thought - maybe Jessica Simpson requested only a head shot right now? Maybe she is feeling very insecure about being heavy (after the whole Mom Jeans thing, who can blame her?) AND being a WW representative? Who knows? I had my baby ten months ago and am still SLOWLY losing the weight... But I think it would inspire me more if we saw her larger and transform... anywho... just rambling at you!
ReplyDeleteMaybe. I wouldn't blame her either, but she did put herself in this position.
DeleteI wondered about that to. Then I thought...you have the money to hire a private nutritionist and chef why the hell are you promoting weight watchers?
ReplyDeleteI'm pretty sure it's for the millions of dollars they are paying her! I wonder what happens if she doesn't lose it?
DeleteTotally agree!! By the way, did you happen to notice she also did a Proactive Infomercial where she sat crying about her one small zit?? She has flawless skin, I'm sure not because of the product, yet here she is saying what a horror her life was prior to using the stuff. Meanwhile, there are real every day girls and boys who struggle with the social stigma of REAL acne and this bitch with her perfect skin is trying to sell them false hope. I am now watching for the next step in her weight loss and I for one would have applauded seeing her in a mu mu!! Come to think of it, did Kirsty Ally lose the weight because of WW or Dancing With the Stars? I think the latter... Love your posts and your honesty, it's always a pleasure to stop by and enjoy your insights.
ReplyDelete