American women brought home 58 of the country's 104 medals, and 29 of the 46 gold medals. In other words, they kicked major ass. What better way to celebrate these statistics, than by putting a shiny, sexist cliche on a snug fitting tee? They're gold diggers! Get it? Get it?
Oh my god, what is the BIG DEAL? Why are we complaining about this - it is a funny, cute little play on words! Don't you want one, ladies?
Nope. I don't. Let me explain why. These messages matter, people. They matter to our young women, who look up to these athletes. They matter to the athletes themselves, who trained and worked and won, only to have their hair criticized and major news outlets photographing their tits and asses. They matter.
I guess considering the disappointing, sexist coverage of the games, this shirt - by the official outfitter - is a fitting bookend.
Call me a feminazi, but fuck you, Nike.
And it's funny how easily it could NOT be obnoxious-- Digging for Gold implies mining (therefore working), while Gold Digger is a blatant reference to women trying to bag a rich guy. *sigh* So tired of this.
ReplyDeleteThis is right up there with this whole FitSpo revolution where women are photographed chiseled and looking perfect, trying to make the average woman feel like that look is normal. Awww, nope. Normal is my hair up in a topknot on the top of my head and my ever expanding butt since I stopped weight training due to a desire to enjoy M&Ms and Hagen Daaz.
ReplyDeleteI wouldn't spend more than $20 on any T-shirt to begin with, but the same people who buy that one probably pair it with the pants that have "Juicy" plastered on the ass. Keep it classy, ladies, keep it classy. (You too, Nike.)
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